Mobile ad spending leaps at Facebook
Facebook has highlighted growth across its three target marketing segments – mobile engagement, number of marketers on Facebook and product development – in its latest third quarter financial report.
View ArticleApple buys Beats Electronics for US$3bn
Apple has acquired headphones maker Beats Electronics for US$3 billion, in what is the company's largest-ever acquisition.
View ArticleTwitter bolsters mobile advertising capabilities with app install program
Twitter is ramping up its mobile advertising capabilities with a new mobile apps install that will bring more ads into user feeds, as well as an acquisition in the programmatic mobile advertising space.
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